The aesthetic construction of the video podcast: visual analysis of the program “Sorbito de Opinión”
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Abstract
This study examines the aesthetic and visual configuration of the videopodcast Sorbito de Opinión to understand how visual resources contribute to structuring the program’s communicative identity. Ten episodes published between January and June 2025 were selected, considering visual stability, guest participation, and high circulation on the platform. A qualitative case study approach was applied using a visual analysis matrix based on visual grammar, image semiotics, and contemporary studies on digital communication. The results show that scenography, camera composition, lighting, graphic elements, and presenters’ performativity form an integrated system that reinforces the program’s identity and its conversational style. The study provides evidence of the central role of visual aesthetics in videopodcasts and suggests future research linking visual analysis with audience reception and comparative studies across digital formats.
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