Journal of business and entrepreneurial studie 2022-11-23T13:01:54-05:00 Luis Alana Acuña Gamboa Open Journal Systems <table class="submenuj"> <tbody> <tr> <td><a href=""><img src="" width="30" /> Editorial Board</a></td> <td><a href=""><img src="" width="30" /> Aims &amp; scope</a></td> <td><img src="" width="30" /> <a href="">Journal Updates</a></td> </tr> </tbody> </table> <p><strong>Journal of business and entrepreneurial studies</strong> is a publication edited by <a href=""><em>Universidad del País Innova. </em></a>All material submitted to the journal for publication and accepted by the Editorial Committee for its quality and relevance is subject to peer review by specialists in the corresponding fields of knowledge.</p> <p><strong>Journal of business and entrepreneurial studies</strong> is a scientific journal published quarterly in January, April, July and September. It publishes articles of original research results in English and Spanish covering a variety of topics related to various areas of knowledge including business, education, engineering and applied mathematics, technology, environmental technology, computer science and social sciences. </p> <p>La revista mantiene una evaluación constante de documentos enviados por su plataforma, los mismo que se aprueben en un porcentaje cercao al 35% de los envíos realizados. <br />La revista se encuentra en evaluación por diversas bases.</p> <p>Editor en Jefe. <br /><a href=""><strong>Luis Alan Acuña Gamboa. Ph.D</strong></a></p> <p>La revista está en un repertorio de evaluación (LATINDEX. Catálogo v2.0 (2018 - ), ERIHPlus, REDIB. Red Iberoamericana de Innovación y conocimiento científico) pero no aparece en ninguna base de datos A&amp;I ni en DOAJ = +2.5<br />Antigüedad = 4 años (fecha inicio: 2017)<br />Pervivencia: log10(4) = +0.6<br />ICDS = 3.1</p> <p><strong>Indexing</strong></p> <p><strong>Miar </strong><a href=""></a></p> <p><strong>Redalyc </strong><a href=""></a></p> <p><strong>Latindex 2.0</strong> <a href=""></a></p> <p><strong>Scientific Indexing Service</strong> <a href=""></a></p> <p><strong>Actualidad Iberoamaericana</strong> <a href=""></a></p> <p><strong>Erih Plus</strong> <a href=""></a></p> <p><strong>Clase</strong> <a href=";local_base=cla01">;local_base=cla01</a></p> <p><strong>Información y tecnología</strong> <a href=""></a></p> <p><strong>REDIB</strong> <a href=""></a></p> <p><strong>Dialnet</strong> <a href=""></a></p> Citizen participation and its impact on the management model of the decentralized autonomous municipal government of Quevedo 2022-11-22T17:35:56-05:00 Oscar Alberto Gallardo Toapanta Marlon Astudillo Lindao Feliberto Fernando Guerra Cuenca Xiomara Vaca Quiñonez <p>The objective of this research is to evaluate citizen participation that allows the implementation of a new management model of the Municipality of Canton Quevedo, where there is a more proactive citizenship in the formulation, planning, execution and control of public policies, the research will detect the shortcomings of neighborhood leaders in citizen participation. The universe of the research will be through a census of 112 presidents of neighborhood councils in the different urban parishes of Quevedo Canton and also the mayor, councilors and officials of the Municipal Decentralized Autonomous Government of Quevedo Canton. Inductive and deductive methods will be used to obtain the information. The results will allow identifying the key to improve the performance of neighborhood leaders in the use of citizen participation mechanisms and the management model of the Municipal Decentralized Autonomous Government of Quevedo.</p> 2022-11-23T00:00:00-05:00 Copyright (c) 2022 Tourism potentiality applying ICTs in the local rural development of the San Pablo precinct, canton Valencia, Ecuador, 2022 2022-11-22T16:55:16-05:00 Feliberto Fernando Guerra Cuenca Byron Wladimir Oviedo Bayas Rafael Jacinto Muñoz Rodríguez rmuñ Ramiro Gallardo Haón <p>The gradual development of tourism, based on the country's natural resource potential and historical and cultural characteristics, has made it an important economic sphere, both as a source of foreign exchange income and for its potential to stimulate other activities in the national economy. This article proposes the application of a methodology for the elaboration of local development strategies in underprivileged communities in the current context of globalization, but with the appropriate conditions to contribute to development by taking advantage of their endogenous resources. Taking as a methodological reference the strategic guidelines that are developed in order to achieve the proposed objectives from the identification of the vocation. Likewise, the results of each phase of the methodology applied in Recinto San Pablo are presented, where alternative tourism is proposed as a local development strategy through the design of a tourism product that would lead to improve the socioeconomic conditions of this rural community.</p> 2022-11-23T00:00:00-05:00 Copyright (c) 2022 Exporting cocoa in times of the COVID 19 pandemic and its impact on the value chain 2022-11-22T18:34:09-05:00 Emma Yolanda Mendoza Vargas Harold Elbert Escobar Terán Jhon Alejandro Boza Valle Laura Tachong Alencastro <p>This article provides an overview of the impact of the health emergency on the value chain and exports of the cocoa sector in Ecuador during the course of the year 2020. Although Ecuador has been considered one of the main producers and exporters of cocoa in the world, with vast recognition and prestige, it has been affected by the Covid-19 pandemic, which has impacted all economic activities at the international level.</p> 2022-11-23T00:00:00-05:00 Copyright (c) 2022 Digital Marketing and its impact on the commercial development of Guayaquil's microenterprises 2022-11-22T17:03:52-05:00 Gissela Monserrate Saltos Santana <p>This research work will analyze the use of digital marketing in microenterprises in the commercial sector of the city of Guayaquil and how the application of such marketing strategies affects the development of microenterprises, to know what happens when implementing digital marketing in their operations. In Ecuador there are numerous enterprises formed under the need or innovation, turning them into small businesses because of the few staff that compose it; however, these enterprises are formed in a very simple way without taking into account a strategic marketing plan, which leads them to disappear from the market. With the use of marketing, they allow not only to position their brand in the market, but also to improve their sales, allowing them to grow or maintain themselves in time. The methodology is descriptive field and documentary since the variables to be considered for the analysis will be described, apart from collecting bibliographic documentation of previous authors who have done similar work to reach an analysis in conjunction with the data collected while allowing to know not only the state in which microenterprises handle these terms but also the evolution of a microenterprise when applying marketing strategies, specifically digital marketing that in today's business world is used with increasing importance.</p> 2022-11-23T00:00:00-05:00 Copyright (c) 2022 Analysis of corn crop production and marketing in the Salapi Chico precinct of the Buena Fe canton, province of Los Ríos. 2022-11-22T18:55:19-05:00 Diana Cadena Miranda Sandra Muñoz Macías Yenny Torres Navarrete Walter Purcachi Aguirre <p>Global requirements for food products demand increasingly intelligent ways of producing them. Corn is one of the most important foods for human beings, since it can be used to make a large number of preparations, as well as to obtain numerous by-products. Corn producers in Buena Fe canton face difficulties, which in some cases do not allow them to obtain the expected yields. The reality presented by the farmers varies according to the size of the property destined to the crop, small, medium and large producers are subject to economic and production conditions limited by their conditions. In the canton there is variability in productivity, due to the fact that the area has several mechanisms to promote the crop, without having a clear vision of the best option. &nbsp;Most producers base their production systems on technological packages recommended by commercial agrochemical companies and, to a lesser extent, on experimental models derived from or recommended by official agencies that assume a certain control of production factors in certain areas.</p> 2022-11-23T00:00:00-05:00 Copyright (c) 2022 Asset management system according to ISO 55000 standard in the production process 2022-11-22T17:15:45-05:00 Mercedes Cleopatra Moreira Menéndez Isamar Lissette Morán Cerezo Jonathan Isaías Boero Cerezo Leonardo Arturo Baque Mite <p>The undocumented processes, the lack of a record with specifications of machinery, procedures, operational use; causes the maintenance to be developed in an empirical way. The objective of this research is to develop an asset management model using ISO 55000 standards, focused on improving the production processes of balsa blocks in the company Tecnoblock S.A. The analytical, deductive and inductive methods were used to diagnose the production process. As a result, the maturity level analysis was obtained, which consists of; diagnosis of the current situation of the production system, SWOT analysis, verification of compliance with the parameters of the standard, requirements in the context of planning, operation, evaluation, performance and improvement. It was concluded that the development of an asset management model applying ISO 55000 standards, it is necessary to specify in detail each of the requirements described by the standard.</p> 2022-11-23T00:00:00-05:00 Copyright (c) 2022 Circular economy vision for local development focused on waste derived from two agricultural crops in Ecuador 2022-11-22T19:46:12-05:00 Fernando Torres Álava Fernando Guerrero Cesar Varas Maenza Tito Solis Barros <p>The circular economy is a fundamental axis to achieve sustainable development, applying these principles to the agricultural sector is essential, especially in countries that produce raw materials such as Ecuador, the objective of this research being to establish the use of derived waste of two agricultural crops in Ecuador, under a vision of the circular economy for local development. The inductive and deductive method was applied, the variables considered are the production of sugar cane and rice, based on this, the analytical method was used where the information obtained through surveys, interviews, bibliographic review and collected data was interpreted. The results found show that the cultivation of sugar cane (Saccharum officinarum ) in Ecuador represents 9% of the national agricultural GDP, and in the last decade an average of 81.5 tons year*ha-1 was cultivated, with an amount of annual residues of 793283.38 ton*year-1 that represent an energy potential of 15746.26 TJ*year-1. On the other hand, rice (Oryza sativa) was cultivated with an average of 25.33 ton*year-1 nationwide, generating 2106695.86 ton*year-1 of annual waste of straw and rice husk, its energy potential of 28356.98 TJ*year-1. It is a real challenge in the country to opt for tools for the use of rice residues, since, although it is true, there are agro-industrial companies that have that, but an optimal organization has not been carried out in terms of the generation of residues with which small producers engaged in this activity. However, despite the fact that the residues derived from these two add up to great energy potential at the national level, it continues to be a challenge for Ecuador today.</p> 2022-11-23T00:00:00-05:00 Copyright (c) 2022