Journal of business and entrepreneurial studie 2023-10-24T18:41:03-04:00 Cristina Inmaculada Paredes Serrano Open Journal Systems <table class="submenuj"> <tbody> <tr> <td><a href=""><img src="" width="30" /> Editorial Board</a></td> <td><a href=""><img src="" width="30" /> Aims &amp; scope</a></td> <td><img src="" width="30" /> <a href="">Journal Updates</a></td> </tr> </tbody> </table> <p><strong>Journal of business and entrepreneurial studies</strong> is a publication edited by <strong>EducationLAB CONSULTING</strong><a href=""><em>. </em></a>All material submitted to the journal for publication and accepted by the Editorial Committee for its quality and relevance is subject to peer review by specialists in the corresponding fields of knowledge.</p> <p><strong>Journal of business and entrepreneurial studies</strong> is a scientific journal published quarterly in January, April, July and September. It publishes articles of original research results in English and Spanish covering a variety of topics related to various areas of knowledge including business, education, engineering and applied mathematics, technology, environmental technology, computer science and social sciences. </p> <p>La revista mantiene una evaluación constante de documentos enviados por su plataforma, los mismo que se aprueben en un porcentaje cercao al 35% de los envíos realizados. <br />La revista se encuentra en evaluación por diversas bases.</p> <p><strong>Editor in Chief. </strong></p> <p style="font-weight: 400;"><strong>Cristina Inmaculada Paredes Serrano,Universidad Complutense de Madrid, <a href=""></a>0009-0003-1506-893X, <a href=""></a></strong></p> <p style="font-weight: 400;"><strong>Inés Martín de Santos, Universidad Complutense de Madrid, <a href=""></a>, <a href=""></a></strong></p> <p>La revista está en un repertorio de evaluación (LATINDEX. Catálogo v2.0 (2018 - ), ERIHPlus, REDIB. Red Iberoamericana de Innovación y conocimiento científico) pero no aparece en ninguna base de datos A&amp;I ni en DOAJ = +2.5<br />Antigüedad = 4 años (fecha inicio: 2017)<br />Pervivencia: log10(4) = +0.6<br />ICDS = 3.1</p> <p><strong>Indexing</strong></p> <p><strong>Miar </strong><a href=""></a></p> <p><strong>Redalyc </strong><a href=""></a></p> <p><strong>Latindex 2.0</strong> <a href=""></a></p> <p><strong>Scientific Indexing Service</strong> <a href=""></a></p> <p><strong>Actualidad Iberoamaericana</strong> <a href=""></a></p> <p><strong>Erih Plus</strong> <a href=""></a></p> <p><strong>Clase</strong> <a href=";local_base=cla01">;local_base=cla01</a></p> <p><strong>Información y tecnología</strong> <a href=""></a></p> <p><strong>REDIB</strong> <a href=""></a></p> <p><strong>Dialnet</strong> <a href=""></a></p> Social media as a means of communication and marketing in neighborhood stores, Guayaquil 2023-10-24T12:44:21-04:00 Luisa María Herrera Rivas Maria Tamara Ortiz Luzuriaga Karla Maribel Ortiz Chimbo Veronica Coronel Perez veró <p style="font-weight: 400;">The Covid-19 pandemic has negatively impacted the commercial context of neighborhood stores, uncovering a regrettable change in consumer behavior when purchasing goods or services. This study focuses on how digital communication tools can improve the marketing strategies of neighborhood stores located in northern Guayaquil. A descriptive study was conducted using both qualitative and quantitative methods, surveying merchants and consumers in the Alborada, Vergeles and Paraíso de la Flor sectors. The target population was 1200, with a representative sample size of 350. In addition, 30 store owners were interviewed. The findings indicate that cell phones and social networking platforms such as WhatsApp Business are essential to establish daily communication with customers and suppliers. In addition, store owners should be trained on digital platforms to form strategic alliances with major brands and government entities to address this issue.</p> 2023-10-24T00:00:00-04:00 Copyright (c) 2023 Impact of eco-friendly products on consumer behavior in the city of Guayaquil 2023-10-24T18:41:03-04:00 Gustavo La Mota Terranova Karla Borja Robles Mayra Aguirre Saavedra <p style="font-weight: 400;">This paper presents a research conducted in the city of guayaquil on the impact of eco-friendly products on consumer behavior, with the objective of defining the impact, knowledge and acceptance of eco-friendly products by consumers in the city of guayaquil, for which we sought to identify the variables that influence the decision process and purchase of eco-friendly products, determine the current status of eco-friendly practices and their knowledge by consumers and analyze the willingness of consumers to change their consumption habits in favor of eco-friendly products, For this purpose, a survey of 385 people in the city of guayaquil was conducted to establish the degree of knowledge, preference and perception of the impact that consumers have of eco-friendly products. The results finally show an important preference of consumers towards this type of products, considering positive their impact on the market and the need to consider the environmental impact of the different products as a key value of the companies; consumers with greater environmental knowledge are those who had the intention to purchase products with eco-friendly characteristics.</p> 2023-10-24T00:00:00-04:00 Copyright (c) 2023 The psychology of color in brand packaging 2023-10-23T17:21:31-04:00 Alex Rendón Alín Carlos Escalante Vera <p style="font-weight: 400;">Color psychology is a field of study that is aimed at analyzing the effect of color on human perception and behavior, the results of several studies show that colors and feelings are not accidentally combined, that their associations are not a matter of taste, but universal experiences deeply rooted in the infancy of our language and our thinking. If we know how to use colors properly, we will save a lot of time and effort. Packaging and brading are treated as separate disciplines. Packaging is about how a product is protected and contained and branding is about how the characteristics of the product are communicated to the consumer through the brand, but if we pay attention, it is clear that the two disciplines are in fact deeply rooted. brand packaging unquestionably provides the visual appeal of the product to the customer in the product design process, from the initial research to the development of the brand concepts and message through the execution of the design idea and finally to the production of the packaging itself.</p> <p style="font-weight: 400;">&nbsp;</p> 2023-10-23T00:00:00-04:00 Copyright (c) 2023 Circular economy model for reuse of plastic in eco-efficient production of building materials 2023-10-18T15:17:29-04:00 Yomayra Elizabeth Villegas Pilay Alex Rodolfo Bravo Carrasco Succety Irene Cruz Ronquillo <p style="font-weight: 400;">Plastic waste is causing severe environmental impact to the terrestrial and marine ecosystem. Establish the influence of the circular economy model for the incorporation of plastic waste in the production of raw materials (blocks or bricks) for the construction sector. Descriptive, quali-quantitative, field study, using survey and interview. The findings obtained showed that it is possible to use recycled plastic waste products in the manufacture of construction materials, due to the quality requirements and the lower costs generated by this eco-efficient option, adjusted to the circular economy model, in the construction sector. The use of construction materials with recycled plastic waste content is associated with the circular economy model, promoting the economic reactivation of the construction sector and the economic and social development of the nation.</p> 2023-10-23T00:00:00-04:00 Copyright (c) 2023 Strategic Optimization of Gastronomic Business Cooperation through the Value Chain 2023-10-18T15:24:20-04:00 Evelyn Dayanna Paramo Carchi Jorge Andrés Moncayo Quintuña Marcos Giovanny Orellana Parra Ana Gabriela Hinojosa Caballero <p style="font-weight: 400;">In the competitive environment of gastronomic business, the implementation of effective strategies has become essential for success and adaptability. This study set out to explore the value chain as a strategic analysis system to foster cooperativeness in this sector. Three fundamental objectives guided the research: first, to explain the value chain as a tool for strategic analysis and cooperation in business; second, to determine its relevance as a strategic system in the restaurant industry; and third, to identify the application of Porter's value chain in this sector. The results of a survey revealed that gastronomic entrepreneurs value the implementation of strategic systems, highlighting the importance and relevance of such systems. The value chain is perceived as an influential instrument in achieving successful objectives in these businesses. In terms of knowledge, it was found that most participants have a moderate familiarity with the concept of the value chain in the business context, and its importance is recognized at various levels.</p> 2023-10-23T00:00:00-04:00 Copyright (c) 2023 The importance of Reverse Logistics and Green Logistics for Sustainability in Supply Chains 2023-10-18T15:32:05-04:00 Leonardo Álvaro Banguera Arroyo Carlos Augusto De Los Santos Barreto Otto Benjamin Santos Vasquez Rina Jacqueline Vera Nicola <p style="font-weight: 400;">Production and consumption practices that follow the "take-make-dispose" flow have had a negative impact on the environment over time. Global waste problems are alarming for the environment. Over time, these problems will become more serious and will require special attention. In this regard, reverse and green logistics are very timely and critical areas for achieving sustainable development, as well as meeting some of the targets set out in the Sustainable Development Goals (SDGs). However, the current literature on reverse logistics, green logistics and sustainability are scattered. Therefore, in this article we aim to review the state of recent literature (2018 - 2021), with a focus on applications in different industrial sectors. It was observed that although the application of reverse logistics, green logistics principles are sustainable, there are barriers to their implementation among which include lack of top management commitment, lack of strategic plan to implement reverse and green logistics activities, lack of marketing strategy for remanufactured products and secondary market. This review may be of interest to industry policy makers.</p> 2023-10-23T00:00:00-04:00 Copyright (c) 2023 Incidence of packaging on the organoleptic quality of four brands of chocolate produced in the Amazonas Region 2023-10-18T15:53:14-04:00 Meliza del Pilar Bustos Chavez Pablo-Alfredo Rituay Trujillo Yorberth Yannedy Montes de Oca Rojas Francisco Javier Arias Vargas Jonathan-Alberto Campos Trigoso <p style="font-weight: 400;">The first impression on consumers is the packaging of the product, through the extrinsic characteristics consumers generate expectations that influence the evaluation of the product and determine the probability of purchase. Therefore, the objective of this study was to determine the incidence of packaging on the organoleptic quality of four brands of chocolates that are produced in the Amazon region, under three phases (i) packaging condition, where the effect of packaging characteristics on the consumer's visual perception without tasting the chocolate was studied, (ii) blind condition without packaging, in which the organoleptic quality of each chocolate was determined using the sensory quality index, (iii) and the reported condition, evaluated the combined effect (first and second phase) determining the level of satisfaction, tastes, and preferences to finally measure the degree of incidence of the packaging design of the chocolates on the organoleptic quality in the four brands using Spearman's Correlation Coefficient. The degree of incidence between the design and the organoleptic quality with the highest significance was in the Palerca chocolate in the factors of; innovation in the shape of the packaging and the aroma of the chocolate (r= 0.6503), warmth in the color concerning the flavor of the chocolate (r= 0.6289), and the quality factor in the function of the color and aroma of the chocolate (r= 0.6163).</p> 2023-10-23T00:00:00-04:00 Copyright (c) 2023 Internal control and accounting processes of the salt production companies in the Salinas canton 2023-10-23T17:32:51-04:00 Evelyn Gabriela Balbuca Tomalá José Ernesto Pazmiño Enríquez <p style="font-weight: 400;">Internal control is a measurement tool that allows optimizing the use of resources and making the right decisions based on reliable information on accounting management, through various strategic actions to reduce risks in the organization and strengthen business sustainability. The purpose of this article is to determine how internal control affects the accounting processes of salt production companies in the Salinas canton, through the analysis of each of the components of internal control; in this sense to achieve the planned objective, a qualitative research was conducted, in which a documentary and descriptive analysis was used, applying the techniques of surveys to employees and senior management team to salt production companies in the Salinas canton, where several parameters were determined for better analysis. The results obtained show that in the analyzed companies there is a deficient internal control due to the lack of knowledge of the importance of its application, in addition to the fact that being family companies, decision making is based on experience or personal criteria, and not on a process of analysis in relation to the accounting information.</p> 2023-10-23T00:00:00-04:00 Copyright (c) 2023