Journal of business and entrepreneurial studie

Commercial techniques to improve customer service

María José Menéndez Ledesma — 2024-07-09

The advance of digital platforms has transformed the shopping process, making it more accessible and practical. In this study, we seek to understand the preferences of customers of commercial premises of Malecón 2000 in the city of Guayaquil, both in their face-to-face and online shopping. The sample focused on customers between 20 and 40 years old, using a descriptive research with a quantitative approach through surveys in Google Forms. The studies surveyed highlight different aspects of customer service and commercial techniques, while the results obtained underline the importance of direct interaction with merchants. They also highlight the need to improve product diversity and the online shopping experience to maintain market relevance in an increasingly competitive retail environment.

Practical manual for the implementation of service and process improvement methodologies, quality models and tools

Daniel Mosquera Molina — 2024-07-09

This study seeks to identify the common factors in the methodologies, practices and management models, as well as in the quality tools used by leading national companies through a systematic review in which the city of Guayaquil was taken as a sample reference, investigating the achievement of procedures in institutions that have adopted this simplification model. It responds to a result of the research project carried out by students and teachers of the TES: Practical manual for the implementation of methodologies for the improvement of services and processes, models and quality tools. The authors used instruments such as interviews, SWOT analysis, Ishikawa diagrams, among others, to collect qualitative and quantitative data. The technique used was documentary review, using record cards as an instrument. The results obtained allow us to conclude that the authors' analysis highlights the need to apply specific strategies to improve organizational efficiency. They also seek to reflect the impact that quality management has had on the country's competitiveness. In addition, the importance of adopting proactive approaches to address the challenges identified in other studies is emphasized.

Management strengthening strategies for transport cooperatives: a case study in Riobamba

Luz Miriam Avila Pesántez — 2024-07-09

Transport cooperatives face administrative challenges that affect their efficiency and competitiveness. This study focuses on the Interprovincial Transport Cooperative "Transvencedores" of Riobamba, Ecuador, with the objective of designing an administrative strengthening plan to improve its management and service. The research, with a qualitative and descriptive approach, used surveys and interviews with 25 staff members and 384 users, applying tools such as the SWOT matrix and the internal (EFI) and external factor evaluation (EFE) matrices to identify strengths, weaknesses, opportunities and threats. The results revealed significant administrative problems, such as the lack of process automation, poor internal communication and the absence of a clear organizational philosophy. It was concluded that the cooperative requires ongoing staff training strategies, implementation of new technologies to control activities, and improved internal communication. These measures are essential to improve operational efficiency and customer satisfaction, positioning the cooperative as a leader in interprovincial transportation in Riobamba.

The role of renewable energies in the transition to a sustainable energy model: Challenges and opportunities

Dayana Mishell Alvarez Constante — 2024-07-09

This study focused on the important role of renewable energies in the transition to a sustainable energy model and assessed their benefits, challenges and opportunities. Renewable energies have been identified as an important solution to respond to climate change by reducing greenhouse gas emissions and diversifying the energy matrix. However, challenges have been identified, including the scarcity and variability of renewable energy sources, high upfront costs and the need for infrastructure improvements. However, significant opportunities in energy storage were highlighted, including technological advances, favorable policies and regulations, and financial innovations. The positive socio-economic impact of renewable energy on job creation, social development and poverty reduction has also been demonstrated. In summary, the importance of harnessing the potential of renewable energy and addressing current challenges is key to moving towards a more secure and sustainable future.

Development of tourism and tourism services in the canton of Nobol

Ana Luisa López Brunett — 2024-07-09

The study seeks to investigate tourism development in Cantón Nobol, identify the most popular services among visitors, and examine areas for improvement in the local tourism sector. Qualitative and quantitative research is employed. The study sample includes tourists between the ages of 13 and 70 to ensure a diverse representation, while data collection is done through a digital survey using Google Forms. The results respond to the TES research project, "Tourism strategy of products and services for the strengthening of tourism micro-enterprises and SMEs in Nobol Canton". They help to have a complete vision of the perception of tourism and quality of life in Nobol Canton, pointing out both strengths and opportunities for improvement to consolidate its position as a desired tourist destination. Although Cantón Nobol already has a solid tourism base and well evaluated services, there are still areas with potential for growth and improvement within the regional tourism sector.

Design of strategies to position the tourist attractions of the parish of Cacha, canton Riobamba

Angelita Genoveva Tapia Bonifaz — 2024-07-09

The Cacha parish, located in Riobamba, Ecuador, has great tourism potential that has not yet been exploited. The objective of this study is to design positioning strategies for its tourist attractions through the implementation of effective branding. A mixed qualitative and quantitative approach was used for the research. A survey of 383 inhabitants of Riobamba was conducted to analyze tourism knowledge and preferences. Data were collected through documentary and field methods, including surveys, interviews and observation. The findings revealed that 67.1% of the respondents were unaware of Cacha's tourist attractions and 76% had not seen related publicity. However, 93% expressed willingness to visit. The conclusion is that the lack of knowledge and effective promotion are the main obstacles to tourism development in Cacha. For which strategies are proposed such as: creation of brand identity, development of promotional materials, implementation of advertising campaigns in local and digital media to increase the visibility of Cacha as a tourist destination, participation in tourism fairs and events. The implementation of these branding strategies will contribute to effectively position Cacha as an attractive tourist destination, increasing the number of visitors and generating economic benefits for the local community.

Tik Tok as a political communication tool in Jorge Yunda's campaign for mayor of Quito in Ecuador 2023

Alexander Dario Lascano Cevallos — 2024-07-09

The correct use to disseminate government plans in the social network Tik Tok generates an impact of influence that we will address in this research that focused on Ecuadorian politics specifically in the city of Quito, in which we analyzed the use of TikTok as a political communication tool in the campaign of Jorge Yunda for mayor during the campaign of January and February 2023. A qualitative methodology was applied, in which observation and interview techniques were developed, and a quantitative one, applying a survey to a non-probabilistic sample of young people between 18 and 29 years old in the city of Quito. The results highlight that Yunda's account focuses on political content, mixed with humor and history that crucially underlines the use of this social network as a political tool to build effective links between candidate and citizens, taking advantage of its ability to create shocking and easily consumed content, as well as the affinity that the politician has with the audiences, taking advantage of the duration of the videos that is crucial in the era of fast information and the short attention span of users.