Journal of business and entrepreneurial studie

Endomarketing for Leadership and Optimisation of Results in Human Talent Management. Financial Sector of Honduras-2024

Alicia Jacqueline Miranda Valle — Thu, 02 Jan 2025 00:00:00 -0500

Organizational competitiveness moves senior management to redirect their strategies to levels of excellence, emphasizing what was once secondary, in this context we talk about the human factor as the key piece that sustains business vitality through its physical and intellectual effort. The objective of this article is to elucidate the methodology applied with a view to obtaining results on the perceptions of employees working in the Honduran financial sector on the processes applied in Human Talent Management, leadership style, optimization of results and Endomarketing programs, for this, a questionnaire of 66 items was designed, applied to a sample of 376 participants selected through random sampling. The results suggest that, despite the existence of a positive and strong correlation between Endomarketing and the variables under study, on a day-to-day basis the efforts reflected are perceived in partial terms, by those actors whose approval of workplace welfare programs is limited by difficulties in communication, work environment, equity and opportunity for all among others. However, it is true that the objectives are met, but their scope projects a medium level of satisfaction.

Analysis of of sales of the main vehicle vehicle brands in Guayaquil

Brithany Nahomy Sánchez Bustamante, Marcelo Javier Bastidas Jimenez — Thu, 02 Jan 2025 00:00:00 -0500

This study focuses on the analysis of the automotive market in Guayaquil during the year 2023, with the purpose of providing a comprehensive understanding of the factors shaping the dynamics of the sector. The analysis focuses on three main areas: consumer preferences regarding vehicle brands, the performance of the main brands in terms of sales volume, and the impact of import tariffs on the final price of automobiles. It investigates how consumers' purchasing decisions are influenced by aspects such as the brand, design, and technology of vehicles and how these preferences affect the competitiveness and success of brands in the market.

Labor competencies and their impact on the performance of the personnel of the parochial GADS of the province of Santa Elena

Diana Carolina Malavé Yagual , Arturo Gustavo Benavides Rodríguez — Thu, 02 Jan 2025 00:00:00 -0500

The objective of this article is to evaluate the incidence of labor competencies play a fundamental role in the performance of personnel in the parish Autonomous Decentralized Governments (GAD) of the province of Santa Elena. Several techniques and tools were used to analyze how technical, social and personal skills influence the quality and efficiency of the services offered by these institutions. The study used descriptive research through the desegregation of variables, which also allowed for a situational diagnosis, and correlational research through the analysis of indicators to analyze the variables of interest. Data collection was carried out through a survey of parish government officials to identify gaps in competencies and their relationship with the fulfillment of organizational objectives. Significant deficiencies were identified in the design of training programs and in the periodic evaluation of performance, which limits the integral development of personnel and negatively affects productivity levels. Consequently, it is proposed to implement a management model based on competencies, including continuous training processes and evaluation mechanisms.

Burnout or Professional Burnout Syndrome in education workers

Ivon Alicia Tello Ayala — Thu, 02 Jan 2025 00:00:00 -0500

Teaching is recognized as one of the most demanding jobs due to the vast amount of information that teachers must assimilate, analyze and transmit on a daily basis. However, beyond this intellectual challenge, one of the greatest challenges lies in managing the interpersonal relationships necessary to impart knowledge effectively. Educators are constantly under pressure because of the vital importance of education in society. Working with people, whether colleagues, students or parents, adds an additional layer of complexity and emotional responsibility. This constant interaction can lead to the development of "Burnout Syndrome", also known as Burnout, which can have devastating emotional and psychological consequences for the individual. Burnout can lead to emotional disconnection from work, and even permanent separation from work. In the most severe cases, it can trigger clinical conditions that significantly affect the teacher's health. The purpose of this article is to show the influence of this syndrome, basing the research on a literature review on this topic under a qualitative methodology.

Excess of public procurement in emergency situations

Karina Moreno — Thu, 02 Jan 2025 00:00:00 -0500

The general objective of this research was focused on carrying out an analysis related to the overreaching of public procurement in emergency situations, taking into consideration that in this type of contexts multiple procurements are carried out in which the law allows a de-formalization of the usual requirements for the purpose of purchasing goods and services to ensure the main needs of the population. In order to comply with the purpose of this research, a methodology based on a legal, economic and financial legal analysis was chosen, linked to the overreaching of public procurement in emergency situations. The results of the research allowed us to determine that in emergency situations, in most cases the de-formalization of contracting requirements, instead of benefiting the acts to be carried out in a better way, lead to acts of corruption, since public officials end up awarding contracts to people close to them for their own benefit.

Matrix of forgotten effects in the financial context of banks and cooperatives in Ecuador at the time of investment

Thu, 02 Jan 2025 00:00:00 -0500

Financial institutions serve as entities that provide services to families, businesses and government agencies. The objective of the research is to determine the optimal investment strategy for the stakeholders. Therefore, two techniques of data collection and detailed analysis were employed by calculating correlations and least squares estimations. Concomitantly, an expert approach using fuzzy logic was used to identify the best financial strategy. This comprehensive methodology identified financial patterns, providing accurate recommendations for decision making and boosting the Ecuadorian financial sector. This approach laid the groundwork for effective and central strategies such as simplifying contact channels and efficiently optimizing the time invested in the processes, channeling them towards the continuous improvement of the financial sector and offering better benefits to users.