Journal of business and entrepreneurial studie https://journalbusinesses.com/index.php/revista <table class="submenuj"> <tbody> <tr> <td><a href="https://www.journalbusinesses.com/index.php/revista/about/editorialTeam"><img src="https://www.journalbusinesses.com/files/iconteam.png" width="30" /> Editorial Board</a></td> <td><a href="https://www.journalbusinesses.com/index.php/revista/about"><img src="https://www.journalbusinesses.com/files/iconlibro2.png" width="30" /> Aims &amp; scope</a></td> <td><img src="https://www.journalbusinesses.com/files/iconcompu.png" width="30" /> <a href="https://www.journalbusinesses.com/index.php/revista/about/submissions">Journal Updates</a></td> </tr> </tbody> </table> <p><strong>Journal of business and entrepreneurial studies</strong> is a publication edited by <strong>EducationLAB CONSULTING</strong><a href="https://www.uninnova.mx/inicio/conocenos/"><em>. </em></a>All material submitted to the journal for publication and accepted by the Editorial Committee for its quality and relevance is subject to peer review by specialists in the corresponding fields of knowledge.</p> <p><strong>Journal of business and entrepreneurial studies</strong> is a scientific journal published quarterly in January, April, July and September. It publishes articles of original research results in English and Spanish covering a variety of topics related to various areas of knowledge including business, education, engineering and applied mathematics, technology, environmental technology, computer science and social sciences. </p> <p>La revista mantiene una evaluación constante de documentos enviados por su plataforma, los mismo que se aprueben en un porcentaje cercao al 35% de los envíos realizados. <br />La revista se encuentra en evaluación por diversas bases.</p> <p><strong>Editor in Chief. </strong></p> <p style="font-weight: 400;"><strong>Cristina Inmaculada Paredes Serrano,Universidad Complutense de Madrid, <a href="https://orcid.org/0000-0003-1674-2415">https://orcid.org/</a>0009-0003-1506-893X, <a href="mailto:ciparedes@ucm.es">ciparedes@ucm.es</a></strong></p> <p style="font-weight: 400;"><strong>Inés Martín de Santos, Universidad Complutense de Madrid, <a href="mailto:inesmartin@ucm.es">inesmartin@ucm.es</a>, <a href="https://orcid.org/0000-0003-1674-2415">https://orcid.org/0000-0003-1674-2415</a></strong></p> <p>La revista está en un repertorio de evaluación (LATINDEX. Catálogo v2.0 (2018 - ), ERIHPlus, REDIB. 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Therefore, the research focused onto analyze the contribution of the real estate sector in the city of Esmeraldas towards a sustainable and sustainable vision .&nbsp; The study was based on the type of documentary research, which allowed to deepen the most relevant findings on the contribution of the real estate sector to boost the local economy. Among its derivations, it is highlighted that the real estate sector in Esmeraldas is channeled in the construction of properties oriented towards the sale and rental of real estate, experiencing significant changes in the period 2015-2021, with a gradual increase in the execution of construction projects supported by public and private investment, allowing the local economic reactivation and contributing to sustainable development, valuing and promoting the competences of the local economy.</p> Laura Marcela Egas-Posligua, Nohemí Monserrate Palacios-Cedeño Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 https://journalbusinesses.com/index.php/revista/article/view/362 Fri, 09 Feb 2024 00:00:00 -0500 Financing and profitability of commercial enterprises in La Libertad, 2022 https://journalbusinesses.com/index.php/revista/article/view/359 <p style="font-weight: 400;">Financing is very important for the operation of commercial enterprises, its proper management through loans allows resources to be invested for the expansion of business; therefore, the resources obtained from different sources of financing must be managed properly with the intention to ensure a profitability of considered levels. The purpose of this article is to determine how financing affects the profitability of commercial enterprises in the canton of La Libertad, through the analysis of each of the indicators of the variables of study, therefore a descriptive research was used through the desegregation of variables, and situational analysis of the object of study, applying the techniques of interviews and direct observation, in addition correlational research was used to determine the critical factors associated with financing and profitability, through surveys of the companies that were part of the study. The results obtained show that the accounting that the companies are doing is empirical and not very technical, which has caused them to grow slowly compared to medium-sized companies of the same type, which through adequate financial management has favored their sustainable growth and decision making.</p> <p style="font-weight: 400;">&nbsp;</p> Dayse Lissette Salazar Reyes, Maria Fernanda Alejandro Lindao Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 https://journalbusinesses.com/index.php/revista/article/view/359 Fri, 09 Feb 2024 00:00:00 -0500 Strategic Optimization 2022: Impact of Organizational Management on the Operational Performance of the Returns Department, Exporters of Goods, Zone 5 of the SRI https://journalbusinesses.com/index.php/revista/article/view/360 <p style="font-weight: 400;">The basic objective of this study is to focus on VAT refunds for merchandise exporters and improve documentation processes in the refunds department. This aspect will not only promote the competitiveness of domestic products in the international market, but also strengthen the efficiency of Tax Zone 5 in 2022. The objective of the study is to analyze the impact of organizational management on the operational performance of the returns department. A comprehensive diagnosis of compliance with the VAT refund procedure is carried out, evaluating compliance with the established deadlines and verifying the applicability of the procedure. Additionally, the effectiveness and efficiency of the sector will be evaluated and the impact on the operations of the merchandise exporting sector will be determined. The research will be carried out at the aforementioned address of the Internal Revenue Declarations Office in Babahoyo, Los Ríos. The study population includes all servers of the returns department of Zone 5. Field and descriptive research approaches use inductive, deductive and analytical techniques. Tools include observation guides and questionnaires, supported by graphs and tables for data analysis. In addition, a timeline and budget have been established to effectively carry out the research.</p> Grace Elizabeth Barragan Loayza, Oscar Fabian Moncayo Carreño, Irma Gardenia Ortega Tapia Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 https://journalbusinesses.com/index.php/revista/article/view/360 Fri, 09 Feb 2024 00:00:00 -0500 Loyalty Strategies for La Agencia Mano Negra de Latacunga https://journalbusinesses.com/index.php/revista/article/view/357 <p style="font-weight: 400;">Customer loyalty is essential for a company to survive economically and within marketing is one of the most accessible strategies because it does not need to invest larger sums of money as in the acquisition of new customers. Based on these arguments, this research aims to develop strategies to increase customer loyalty in the Mano Negra Agency in the city of Latacunga, in order to strengthen the knowledge that the company has. Focused on the stated objective, an inductive research was developed with a quantitative approach, field and documentary design with cross-sectional and descriptive level, where surveys were conducted to 174 customers who bought more than once in the company, the questionnaire consisted of three sections, demographic data, The questionnaire consisted of three sections, demographic data, influential factors in the purchase decision and loyalty strategies, it was carried out by stratified sampling grouping the population in the eight product lines as established in the business and it was concluded in nine main strategies that should be focused to be able to build customer loyalty, which are: knowing the customer's perception of the product, coordination among the company's personnel, physical and digital sales tools, fluid communication, effective solutions to inconveniences, personalized treatment, innovation and surprise, privileged attention and benefits according to the customer's needs, all supported by Alcaide &nbsp;as a reference in customer loyalty, a moderately significant degree of relationship between the variables studied was also evidenced.</p> Eliana Nathalie Palma Corrales, William Bolívar Morales Suárez, Maria Crystina Sarzosa Troya, Monica Patricia Salazar Tapia Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 https://journalbusinesses.com/index.php/revista/article/view/357 Fri, 09 Feb 2024 00:00:00 -0500 Strategic Impact: Ross Store Commercial and Sales Strategies in Quevedo 2023 https://journalbusinesses.com/index.php/revista/article/view/361 <p style="font-weight: 400;">The research set out to analyze the commercial strategies and their influence on Ross Store's sales in Quevedo during the year 2023. To achieve this objective, detailed procedures were carried out, including the collection of data on the commercial strategies implemented by the company, such as promotions, advertising, and inventory management. Interviews were conducted with key personnel and relevant financial data was collected. The analysis focused on the correlation between the strategies employed and sales performance, assessing their impact on profitability and market share. The results revealed significant insights into the most effective tactics, identifying areas for improvement and providing strategic recommendations to optimize Ross Store's business performance in the future. This study not only provides an in-depth understanding of the specific business dynamics of Ross Store in Quevedo, but also provides valuable insights for the retail sector in general, highlighting successful business practices that could be replicated in other similar companies.</p> <p style="font-weight: 400;">&nbsp;</p> Yolanda Rosana Anastacio Espinoza, Oscar Fabian Moncayo Carreño, Emilio Alberto Yong Chang Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 https://journalbusinesses.com/index.php/revista/article/view/361 Fri, 09 Feb 2024 00:00:00 -0500 Marketing applications in the public sector. A systematic review https://journalbusinesses.com/index.php/revista/article/view/358 <p style="font-weight: 400;">Marketing in the public sector has a crucial role to play in building trust, enabling efficient communication between the public and the governing body and enhancing socio-economic progress. The objective of the research is to conduct a systematic review of the existing literature on the practical applications of marketing in the public sector. The methodology was descriptive and qualitative conducted through a systematic review. The results allow distinguishing the main contributions and practical applications made by studies on marketing in the public sector. It can be concluded that examining the pragmatic implications of marketing in the sector is of considerable importance because of its ability to revolutionize the delivery of government services. By understanding the demands and trends of the population, public sector entities can strategically design and modify their systems to address these needs more efficiently and improve the allocation of limited resources.</p> Diego Vinicio Orellana Bueno, Pablo Javier Pérez Jara Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 https://journalbusinesses.com/index.php/revista/article/view/358 Fri, 09 Feb 2024 00:00:00 -0500