Analysis of of sales of the main vehicle vehicle brands in Guayaquil
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Abstract
This study focuses on the analysis of the automotive market in Guayaquil during the year 2023, with the purpose of providing a comprehensive understanding of the factors shaping the dynamics of the sector. The analysis focuses on three main areas: consumer preferences regarding vehicle brands, the performance of the main brands in terms of sales volume, and the impact of import tariffs on the final price of automobiles. It investigates how consumers' purchasing decisions are influenced by aspects such as the brand, design, and technology of vehicles and how these preferences affect the competitiveness and success of brands in the market.
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