DOI: https://doi.org/10.37956/jbes.v8i2

Published: 2024-04-18

Articles

Influencing factors in consumer preferences in Guayaquil: brand, experience, price and quality

Daniel Humberto Mosquera Molina, David Hidalgo Delgado
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Theoretical foundations on Customer Experience (customer experience, NPS, CSAT, CES, Service Balcony, Journey Map)

Carlos Ermel Bourne Gastezzi, Martha María Fernández Rodríguez, Andrés Castillo
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Social networks, a digital marketing tool focused on attracting customers in Ecuador

Fernando Eduardo Viteri Luque, Bertha Mercedes Orbe Baldeón, Walter Javier Caicedo Leones, María Teresa Mite Albán, Ana Lupe Viteri Orbe
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The Burnout in Health Professionals in Guayaquil

Marcelo Javier Bastidas Jiménez, Iskra Casandra Calle Carrión
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Merchandising strategies and their influence on shopper marketing in the modern channel in the north of the city of Guayaquil

Alex Rendón Alin, Diana Yánez Guerrero, David Toscano Alin
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Diagnosis of the current state of the gastronomic offer in the coastal profile of the province of Santa Elena, Ecuador

Norma Susana Sigcho Veloz
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