Main Navigation
Main Content
Sidebar
Login
Toggle navigation
Home
Current
Archives
About
About the Journal
Submissions
Editorial Team
Contact
Search
Search
Home
Archives
Vol. 8 No. 2 (2024): April - June
DOI:
https://doi.org/10.37956/jbes.v8i2
Published:
2024-04-18
Articles
Merchandising strategies and their influence on shopper marketing in the modern channel in the north of the city of Guayaquil
Alex Rendón Alin, Diana Yánez Guerrero, David Toscano Alin
PDF
HTML
Diagnosis of the current state of the gastronomic offer in the coastal profile of the province of Santa Elena, Ecuador
Norma Susana Sigcho Veloz
PDF
HTML
Influencing factors in consumer preferences in Guayaquil: brand, experience, price and quality
Daniel Humberto Mosquera Molina, David Hidalgo Delgado
PDF
HTML
Theoretical foundations on Customer Experience (customer experience, NPS, CSAT, CES, Service Balcony, Journey Map)
Carlos Ermel Bourne Gastezzi, Martha María Fernández Rodríguez, Andrés Castillo
PDF
HTML
Social networks, a digital marketing tool focused on attracting customers in Ecuador
Fernando Eduardo Viteri Luque, Bertha Mercedes Orbe Baldeón, Walter Javier Caicedo Leones, María Teresa Mite Albán, Ana Lupe Viteri Orbe
PDF
HTML
The Burnout in Health Professionals in Guayaquil
Marcelo Javier Bastidas Jiménez, Iskra Casandra Calle Carrión
PDF
HTML