Proposal for a tourist complex in Chanduy Parish, Santa Elena Province

Abstract

The research aims to propose a Tourist complex in Chanduy, province of Santa Elena. Once the situational diagnosis was made, it was possible to determine that Chanduy Parish has natural and native elements to attract profitable and beneficial tourism, generating employment sources for the community members, in the first chapter called a market study shows the reader the  behavior of potential clients , the demand and supply of the economic sector to which the entity belongs, to define the conditions that the organization must have to be competent in the market and the commercial strategy, the chapter of the technical study allows to determine the necessary resources for the development of the project, its respective operational costs and the location of the complex, organizational and legal studies which will allow to design the structure, policies of the company taking into account demonstrates the feasibility of the project using financial indicators such as VAN, TIR.