Information source observatories: Concepts and theoretical review

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Carlos Eduardo Martínez Albarracín
William Ernesto Bolívar Salgado
Nohelia Marcela Gutiérrez Salgado

Abstract

Nowadays, information is a fundamental tool to improve
competitiveness and success in organizations.
Observatories through technological surveillance and
competitive intelligence are a source of knowledge
management. In Colombia there is a multiplicity of topics
in the observatories as a valuable support for decision
makers of companies and institutions of public or private
character and mixed economy. What criteria do the
observatories implement as sources of information in the
search for reliable data to their stakeholders, taking into
account that these particularize the variables in the
creation of new knowledge, helping the actors (public,
academic and business) to make the best decisions in the
development of the regions in particular in the area of
influence of UNIMINUTO Zipaquirá regional center? This
paper identifies concepts and makes a theoretical review
of observatories in order to argue the feasibility of creating
a competitive intelligence observatory in UNIMINUTO
Zipaquirá regional center.

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How to Cite
Martínez Albarracín, C. E., Bolívar Salgado, W. E. ., & Gutiérrez Salgado, N. M. (2021). Information source observatories: Concepts and theoretical review. Journal of Business and Entrepreneurial Studie, 5(3). https://doi.org/10.37956/jbes.v5i3.187
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