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Strategic Impact: Ross Store Commercial and Sales Strategies in Quevedo 2023

Yolanda Rosana Anastacio Espinoza, Oscar Fabian Moncayo Carreño, Emilio Alberto Yong Chang

Loyalty Strategies for La Agencia Mano Negra de Latacunga

Eliana Nathalie Palma Corrales, William Bolívar Morales Suárez, Maria Crystina Sarzosa Troya, Monica Patricia Salazar Tapia

Commercial techniques to improve customer service

María José Menéndez Ledesma, Magaly de Jesús Romo Álvarez

1-11

Digital Marketing and its impact on the commercial development of Guayaquil's microenterprises

Gissela Monserrate Saltos Santana

Effectiveness of social media marketing for local brands

Byron Oviedo-Bayas, Emma Mendoza-Vargas, Cristian G. Zambrano-Vega, Pamela Guevara-Torres

13-23

Consumer color neuromarketing

Marcelo Patricio Obando Changuán, Jorge Aníbal Loya Simbaña

Contribution of the real estate sector in the city of esmeraldas: a sustainable and sustainable vision

Laura Marcela Egas-Posligua, Nohemí Monserrate Palacios-Cedeño

Factors Influencing the Sustainability of the Marketing of Mangrove Products in the Parish of San Gregorio, Muisne Canton, Esmeraldas

Manuel Ruvin Quiñonez Cabeza, Eduardo Antonio Estupiñan Alman

34-48

Merchandising strategies and their influence on shopper marketing in the modern channel in the north of the city of Guayaquil

Alex Rendón Alin, Diana Yánez Guerrero, David Toscano Alin

Productive and commercial disparities and dynamics at the community level

Pablo Dávila, Diego Mantilla, Mauricio Balarezo, Mónica Noboa Reinoso

62-85

Neuromarketing as a platform for the internationalization of hotel services in Colombia

Campo Elías López-Rodríguez, Fernando Augusto Poveda Aguja

Analysis of the Variables Involved in Emotional Exhaustion Among Men in Commercial Companies

Patrick Ángelo Chuya Mora, Marcelo Javier Bastidas Jiménez

18-39

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