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Strategic Impact: Ross Store Commercial and Sales Strategies in Quevedo 2023

Yolanda Rosana Anastacio Espinoza, Oscar Fabian Moncayo Carreño, Emilio Alberto Yong Chang

Loyalty Strategies for La Agencia Mano Negra de Latacunga

Eliana Nathalie Palma Corrales, William Bolívar Morales Suárez, Maria Crystina Sarzosa Troya, Monica Patricia Salazar Tapia

Commercial techniques to improve customer service

María José Menéndez Ledesma, Magaly de Jesús Romo Álvarez

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Digital Marketing and its impact on the commercial development of Guayaquil's microenterprises

Gissela Monserrate Saltos Santana

Consumer color neuromarketing

Marcelo Patricio Obando Changuán, Jorge Aníbal Loya Simbaña

Contribution of the real estate sector in the city of esmeraldas: a sustainable and sustainable vision

Laura Marcela Egas-Posligua, Nohemí Monserrate Palacios-Cedeño

Merchandising strategies and their influence on shopper marketing in the modern channel in the north of the city of Guayaquil

Alex Rendón Alin, Diana Yánez Guerrero, David Toscano Alin

Neuromarketing as a platform for the internationalization of hotel services in Colombia

Campo Elías López-Rodríguez, Fernando Augusto Poveda Aguja
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