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Evolution from traditional marketing to digital marketing as a training process

Lilia Monserrate Villacis Zambrano, Frank Ángel Lemoine Quintero, María Gabriela Montesdeoca Calderón, Katty Gisella Zambrano Alcívar

Digital Marketing and its impact on the commercial development of Guayaquil's microenterprises

Gissela Monserrate Saltos Santana

Evolution from traditional marketing to digital marketing as a formative process

Lilia Monserrate Villacis Zambrano, Frank Ángel Lemoine Quintero, María Gabriela Montesdeoca Calderón, Katty Gisella Zambrano Alcívar, Yesenia Aracely Zamora Cusme, Karen Alejandra Mendoza García, Karen Alejandra Mendoza García

Merchandising strategies and their influence on shopper marketing in the modern channel in the north of the city of Guayaquil

Alex Rendón Alin, Diana Yánez Guerrero, David Toscano Alin

Commercial techniques to improve customer service

María José Menéndez Ledesma, Magaly de Jesús Romo Álvarez

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Balanced Scorecard for decision making and development of sustainability strategies for a tourism destination

Gema Viviana Carvajal Zambrano, Anabel Carolina Chávez López, Dianelys Nogueira Rivera, Marie Lía Velásquez Vera

Proposal for an administrative procedures manual with a biosafety approach after Covid-19

Cristhian Gregorio Barreto Silva, Ángela María Pazmiño Nibtes, William Renán Meneses Pantoja, Edisson Javier Mera Silva

Administrative management and its impact on the company's productivity, training plan

Elizabeth Juliana Núñez Bartolomé, Oscar Fabián Moncayo Carreño, Enry Gutember Medina López, Cesar Enrique Muñoz Heredia

Internal control and accounting processes of the salt production companies in the Salinas canton

Evelyn Gabriela Balbuca Tomalá , José Ernesto Pazmiño Enríquez

Startup and Innovation Technology: Innovation ecosystems to improve agro-commercial business performance in La Troncal

Adriana Nicole Verdugo Ortega, Luis Stalin Jara Obregón

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