DOI: https://doi.org/10.37956/jbes.v7i4

Published: 2023-10-23

Social media as a means of communication and marketing in neighborhood stores, Guayaquil

Luisa María Herrera Rivas, Maria Tamara Ortiz Luzuriaga, Karla Maribel Ortiz Chimbo, Veronica Coronel Perez

Impact of eco-friendly products on consumer behavior in the city of Guayaquil

Gustavo La Mota Terranova, Karla Borja Robles, Mayra Aguirre Saavedra

The psychology of color in brand packaging

Alex Rendón Alín, Carlos Escalante Vera

Circular economy model for reuse of plastic in eco-efficient production of building materials

Yomayra Elizabeth Villegas Pilay , Alex Rodolfo Bravo Carrasco , Succety Irene Cruz Ronquillo

9-26

Strategic Optimization of Gastronomic Business Cooperation through the Value Chain

Evelyn Dayanna Paramo Carchi, Jorge Andrés Moncayo Quintuña, Marcos Giovanny Orellana Parra, Ana Gabriela Hinojosa Caballero

The importance of Reverse Logistics and Green Logistics for Sustainability in Supply Chains

Leonardo Álvaro Banguera Arroyo, Carlos Augusto De Los Santos Barreto , Otto Benjamin Santos Vasquez, Rina Jacqueline Vera Nicola

46-72

Incidence of packaging on the organoleptic quality of four brands of chocolate produced in the Amazonas Region

Meliza del Pilar Bustos Chavez, Pablo-Alfredo Rituay Trujillo, Yorberth Yannedy Montes de Oca Rojas, Francisco Javier Arias Vargas, Jonathan-Alberto Campos Trigoso