DOI: https://doi.org/10.37956/jbes.v7i4

Published: 2023-10-23

Articles

Social media as a means of communication and marketing in neighborhood stores, Guayaquil

Luisa María Herrera Rivas, Maria Tamara Ortiz Luzuriaga, Karla Maribel Ortiz Chimbo, Veronica Coronel Perez
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Impact of eco-friendly products on consumer behavior in the city of Guayaquil

Gustavo La Mota Terranova, Karla Borja Robles, Mayra Aguirre Saavedra
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The psychology of color in brand packaging

Alex Rendón Alín, Carlos Escalante Vera
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Circular economy model for reuse of plastic in eco-efficient production of building materials

Yomayra Elizabeth Villegas Pilay , Alex Rodolfo Bravo Carrasco , Succety Irene Cruz Ronquillo

9-26

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Strategic Optimization of Gastronomic Business Cooperation through the Value Chain

Evelyn Dayanna Paramo Carchi, Jorge Andrés Moncayo Quintuña, Marcos Giovanny Orellana Parra, Ana Gabriela Hinojosa Caballero
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The importance of Reverse Logistics and Green Logistics for Sustainability in Supply Chains

Leonardo Álvaro Banguera Arroyo, Carlos Augusto De Los Santos Barreto , Otto Benjamin Santos Vasquez, Rina Jacqueline Vera Nicola

46-72

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Incidence of packaging on the organoleptic quality of four brands of chocolate produced in the Amazonas Region

Meliza del Pilar Bustos Chavez, Pablo-Alfredo Rituay Trujillo, Yorberth Yannedy Montes de Oca Rojas, Francisco Javier Arias Vargas, Jonathan-Alberto Campos Trigoso
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Internal control and accounting processes of the salt production companies in the Salinas canton

Evelyn Gabriela Balbuca Tomalá , José Ernesto Pazmiño Enríquez
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