Villacis Zambrano LM, Lemoine Quintero F Ángel, Montesdeoca Calderón MG, Zambrano Alcívar KG, Zamora Cusme YA, Mendoza García KA. Evolution from traditional marketing to digital marketing as a training process. JBES [Internet]. 2022 Apr. 4 [cited 2026 May 5];6(2). Available from: https://journalbusinesses.com/index.php/revista/article/view/287