Suárez-Jaramillo , Gladys Alexandra, Grace Melina Ortega-Barba, and Yesenia Alexandra Briceño Luzuriaga. 2023. “Sensory Activities As Part of a Cultural Tourism Route for the Festival De Artes Vivas De La Ciudad De Loja (Living Arts Festival of the City of Loja)”. Journal of Business and Entrepreneurial Studie 7 (2). https://doi.org/10.37956/jbes.v7i2.334.