BARZOLA JIMÉNEZ, M. K.; MALDONADO CASTRO, J.; MALDONADO CASTRO, Ángel; ELIOT DAVID, J. F. Young People’s Willingness to Pay for Healthy and Functional Products: An Analysis of Their Choice Preferences. Journal of business and entrepreneurial studie, [S. l.], v. 10, n. 4, p. 54–73, 2026. DOI: 10.37956/jbes.v10i4.427. Disponível em: https://journalbusinesses.com/index.php/revista/article/view/427. Acesso em: 29 sep. 2026.