OVIEDO BAYAS, B.; MENDOZA VARGAS, E. Y.; CEDEÑO SALAZAR, C. B. Artificial Intelligence Applied to Biometrics in Personalized Digital Marketing: A Systematic Review. Journal of business and entrepreneurial studie, [S. l.], v. 10, n. 4, p. 1–21, 2026. DOI: 10.37956/jbes.v10i4.424. Disponível em: https://journalbusinesses.com/index.php/revista/article/view/424. Acesso em: 29 sep. 2026.