OVIEDO-BAYAS, B.; MENDOZA-VARGAS, E.; ZAMBRANO-VEGA, C. G.; GUEVARA-TORRES, P. Effectiveness of social media marketing for local brands. Journal of business and entrepreneurial studie, [S. l.], v. 10, n. 1, p. 13–23, 2026. DOI: 10.37956/jbes.v10i1.409. Disponível em: https://journalbusinesses.com/index.php/revista/article/view/409. Acesso em: 27 jan. 2026.