RENDÓN ALIN, A.; YÁNEZ GUERRERO, D.; TOSCANO ALIN, D. Merchandising strategies and their influence on shopper marketing in the modern channel in the north of the city of Guayaquil. Journal of business and entrepreneurial studie, [S. l.], v. 8, n. 2, 2024. DOI: 10.37956/jbes.v8i2.366. Disponível em: https://journalbusinesses.com/index.php/revista/article/view/366. Acesso em: 15 apr. 2026.