Strategic Optimization of Gastronomic Business Cooperation through the Value Chain

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Published: Oct 23, 2023
DOI: https://doi.org/10.37956/jbes.v7i4.350
Keywords:
strategy cooperation value chain

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Evelyn Dayanna Paramo Carchi
Universidad Católica de Cuenca
Jorge Andrés Moncayo Quintuña
Universidad Católica de Cuenca
Marcos Giovanny Orellana Parra
Universidad Católica de Cuenca
Ana Gabriela Hinojosa Caballero
Universidad Católica de Cuenca

Abstract

In the competitive environment of gastronomic business, the implementation of effective strategies has become essential for success and adaptability. This study set out to explore the value chain as a strategic analysis system to foster cooperativeness in this sector. Three fundamental objectives guided the research: first, to explain the value chain as a tool for strategic analysis and cooperation in business; second, to determine its relevance as a strategic system in the restaurant industry; and third, to identify the application of Porter's value chain in this sector. The results of a survey revealed that gastronomic entrepreneurs value the implementation of strategic systems, highlighting the importance and relevance of such systems. The value chain is perceived as an influential instrument in achieving successful objectives in these businesses. In terms of knowledge, it was found that most participants have a moderate familiarity with the concept of the value chain in the business context, and its importance is recognized at various levels.

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How to Cite
Paramo Carchi, E. D., Moncayo Quintuña, J. A., Orellana Parra, M. G., & Hinojosa Caballero, A. G. (2023). Strategic Optimization of Gastronomic Business Cooperation through the Value Chain. Journal of Business and Entrepreneurial Studie, 7(4). https://doi.org/10.37956/jbes.v7i4.350
Issue
Vol. 7 No. 4 (2023): October - December
Section
Articles
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References

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