Journal of business and entrepreneurial studie 2021-04-01T19:20:53-04:00 Estefano Ampuero Ramirez Open Journal Systems <p><em><em><strong>Journal of business and entrepreneurial studies</strong></em> </em>is an edited publication by <a href="" target="_self">UO Global University</a> (Mexico). All the material submitted to the journal for publication and accepted by the Editorial Committee in attention to its quality and relevance is subjected to review by peer specialists in the corresponding fields of knowledge.</p><p><em><em><em><strong>Journal of business and entrepreneurial studies</strong></em></em> </em>is a scientific journal dedicated to biannual in the month of <strong>January - july.</strong></p><p><strong></strong>The publication of articles of original research results in Spanish and English which covers a variety of topics related to several knowledge areas that includes business, education,applied engineering and mathematics, technology, environmental technology, computering science and social sciences.</p><p> <strong>Indexing:</strong></p><p><strong>Latindex 2.0</strong></p><p><strong>Scientific Indexing Service</strong></p><p><strong>Actualidad Iberoamaericana</strong></p><p><strong>Erih Plus</strong></p><p><strong>Clase</strong>;local_base=cla01</p><p><strong>Información y tecnología</strong></p><p><strong>REDIB</strong></p><table border="0" cellspacing="0" cellpadding="0"><tbody><tr><td valign="top" width="283"><p> <img src="/public/site/images/jbes/Captura_de_Pantalla_2019-12-26_a_la(s)_17.58_.47_.png" alt="" /></p></td><td valign="top" width="283"> </td></tr></tbody></table><p> </p><p><em><em><strong><br /></strong></em></em></p><p> </p><p> </p><p> </p> Positive attitude and its effect on the risk-taking capacity of entrepreneurs in the canton of La Libertad 2021-03-29T22:23:57-04:00 Nury Vera Campuzano Nathyn Collins Ventura Lilia Tul Tipantuña <p>The objective of this scientific report is to socialize the impact of the positive attitude of entrepreneurs in the ability to take risks. The risk is always associated with the fact undertake, at present most entrepreneurs are indifferent to the collection of information about their working environment, acquiring this knowledge can ensure the survival and development of their enterprise otherwise this will fail. an investigation of descriptive observation directed to micro, interviews with experts in entrepreneurship, 32 surveys entrepreneurs Canton La Libertad to know the real situation, and the factors considered in the decision making was implemented. Lack of knowledge about the risks of environment, entrepreneurial culture, and the necessary attitudes that should have the entrepreneur to take risks can be very damaging to their entrepreneurial development, the absence of knowledge about this, does not allow them to have a strong orientation. Currently one of the problems faced by entrepreneurs is not having the attitudes and abilities that enable them to take different risks, unknown strategies for decision making assertively.</p> 2021-04-01T00:00:00-04:00 Copyright (c) 2021 The socioeconomic impact of Ecuador and its relationship with the International Monetary Fund during Covid-19 2021-03-29T23:39:18-04:00 Jorge Cedeño León Angie Sánchez Erazo <p>The economic impact generated by the pandemic has hurt the financial sector in all countries, and we can say that the epidemic has strongly affected the economy of Ecuador at an unprecedented speed and severity. In Ecuador, due to Covid, there are already registered business closings, more unemployment, lack of supplies, famine, among other factors. The current objective is to seek the collaboration of an-International Organization (IO), such as the International Monetary Fund (IMF), which does everything in its power to ensure that Ecuador, a country affected by this pandemic, has a Rapid support through emergency funding, policy advice and technical assistance. With this article it is possible to know what are the mechanisms that the Ecuadorian state should adopt and use to improve, reopen and increase its economy during and after this world catastrophe caused by the Covid-19, therefore, the study of this article is carried out within the following types of research, Descriptive, Analytical and Bibliographic.</p> 2021-04-01T00:00:00-04:00 Copyright (c) 2021 Strengthening financial inclusion in Colombia's rural population 2021-03-30T00:00:31-04:00 Leidy Viviana Serrano Serrato <p>Colombia's Financial Inclusion services in the rural population area has become in recent years a government strategy and of financial organizations, with which it is sought to increase access to financial services and social inclusion. Therefore, the main aim of this research is to analyze the advances that have been made in terms of financial inclusion in the population of the Colombia's rural sector. The materials and methods of this research are descriptive in nature, which allow for the details of situations and events, focused on the documentary review that allows a full observation according to the investigations and existing records in different writings and papers. Through this search, it was possible to identify quantitative the progress and recognition of Colombia in terms of financial inclusion. In addition, we identified how these advances have been brought about thanks to technological development, which has allowed the creation of new types of services and the expansion of coverage in rural areas</p> 2021-04-01T00:00:00-04:00 Copyright (c) 2021 Effect of collection strategies on the collection effectiveness of the Trujillo Tax Administration Service -SATT 2021-03-30T00:38:06-04:00 Alex Antenor Benites Aliaga Ricardo Steiman Benites Aliaga Elmer Tello De La Cruz Santos Santiago Santos Santiago <p>The present research aimed at proposing the application of collection strategies to increase the effectiveness in the Collection of the Tax Administration Service of Trujillo-SATT. Currently, the organization is a national leader within the context of similar institutions, and its strategic objective, from a financial perspective, is to maintain that leadership through innovation and creativity in collection strategies with a scientific base increasingly consistent with the Development and dynamism of the national macroeconomic environment. The methodology used in the research corresponds to a quasi-experimental design with the application of surveys and interviews. Relevant aspects in the collection management are analyzed to identify the correct measures and those that are not meeting their efficiency objectives in Tax Collection. Concluding, that through the execution of this proposal, it will be possible to achieve a greater effectiveness in the Tax Collection, as well as to improve its main critical points, providing a better service, and achieve absolute leadership, bringing a better relationship between the administration and the administered.</p> 2021-04-01T00:00:00-04:00 Copyright (c) 2021 Customer Relationship Management and customer adquision in JMA Solutions, Perú 2020 2021-03-30T23:26:24-04:00 Marissa Nova Sanca Vergara Abraham Cárdenas Saavedra <p>The main objective of this research work is to establish the relationship between Customer Relationship Management and customer acquisition in JMA solutions, Perú, 2020. A census sample was taken of 85 clients of the company JMA Soluciones, where thesurvey represented by the questionnaire consisting of 20 items. For the hypothesis test, the non-parametric Rho de Spearman statistic was used, where the correlationcoefficient (0.701) of the Client Management variable was selected. of Relationships (CRM) and the variableCustomer of positive and significant significance (0.000 ˂ 0.05. In this way the study concluded allowing to know theexistence between the Customer Relationship Management and Customer acquisition constructs.</p> 2021-04-01T00:00:00-04:00 Copyright (c) 2021 Strengthening the research group water resource management from project-based learning 2021-03-30T23:36:15-04:00 César Arturo Pérez Rodríguez <p>The continuous growth of the investigation group water resource management is based on research processes by applying the</p> <p>project-based learning model mainly, a methodology that seeks to promote the active participation of students in academic activities such as presentations, undergraduate work and the published articles, this in order to improve soft skills within a framework of qualitative research applied in the field to real cases, looking for solutions for the community with real problems, be seen as opportunities for improvement and thus, from the academy, the students strengthen their knowledge by being taken to a real space and explore their creativity to generate human-centered projects in order to reduce negative impacts on communities and improve living conditions in these spaces and thus contribute to regional growth, the decrease in inequality taking into account normative and national policies and therefore enhance their training, all this seeking to increase the impact of the group in the region, in the department, in the country and in the world, generating higher quality products over time and seeking to make these visible. activities by participating by publishing the results in media with high academic and social impact as well as strengthening the soft, professional and social skills of students by working in spaces that allow interaction with communities, government entities and other elements of the academy.</p> 2021-04-01T00:00:00-04:00 Copyright (c) 2021 Analysis of the quality of hotel services in the Sucre canton 2021-03-30T23:50:09-04:00 Lilia Villacis Zambrano José Ricardo Macías Barberán William Renan Meneses Pantoja Mayra Espinoza Arauz <p>The hotel sector of canton Sucre has deficiencies in its infrastructure, especially in old buildings, the hotels were not built with all the technical standards. Additionally, they have deficiencies in quality standards and in the preventive maintenance of their facilities, which constitutes the greatest difficulties in offering the destination to the national and international market. The purpose of the study was to establish an improvement program to increase the quality of hotel services and positively influence the economic and tourist development of the city. The methodology used was descriptive, qualitative and quantitative methods with a sample of 30 tourists, which were tabulated through the SPSS Statistic, drawing conclusions that allowed analyzing the flaws of the hotels. The results obtained allowed verifying the deficiencies in the hotel infrastructure, little training for the personnel who work in hotel establishments. So they do not have the technical knowledge in Hospitality, therefore it does not guarantee the quality that must be offered to tourists, intensifying since the 2016 earthquake and recent rains</p> 2021-04-01T00:00:00-04:00 Copyright (c) 2021 Multicriteria evaluation of the tourist attractions of the Jimbura parish, Amaluza Canton, Loja-Ecuador 2020 2021-03-30T23:56:59-04:00 Jefferson Sanchez Ruiz Jhohana Larrea Silva Yomar Pardo Villalta <p>Research has shown that multi-criteria evaluation is a tool that helps to assess intrinsic and extrinsic criteria so that qualitative and quantitative approaches are more real when it comes to attractive tourist evaluations, unlike other methodologies, the objective of the research is assess each attraction and prioritize in a hierarchical order when developing tourism planning. Given the nature of the study, a methodology based on multi-criteria evaluation was used where it is evaluated through criteria and qualitative and quantitative approaches. The results of the investigation showed that the lake system of lagoons of the Yacuri National Park has the greatest potential for this parish and that the parishization festival is partly cultural, they are essential due to their representative characteristics. This research is strategic for the parish and cantonal government when planning and developing efforts to develop infrastructure.</p> 2021-04-01T00:00:00-04:00 Copyright (c) 2021