Multicriteria evaluation of the tourist attractions of the Jimbura parish, Amaluza Canton, Loja-Ecuador 2020

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Jefferson Sanchez Ruiz
Jhohana Larrea Silva
Yomar Pardo Villalta

Abstract

Research has shown that multi-criteria evaluation is a tool that helps to assess intrinsic and extrinsic criteria so that qualitative and quantitative approaches are more real when it comes to attractive tourist evaluations, unlike other methodologies, the objective of the research is assess each attraction and prioritize in a hierarchical order when developing tourism planning. Given the nature of the study, a methodology based on multi-criteria evaluation was used where it is evaluated through criteria and qualitative and quantitative approaches. The results of the investigation showed that the lake system of lagoons of the Yacuri National Park has the greatest potential for this parish and that the parishization festival is partly cultural, they are essential due to their representative characteristics. This research is strategic for the parish and cantonal government when planning and developing efforts to develop infrastructure.

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How to Cite
Sanchez Ruiz , J., Larrea Silva, J., & Pardo Villalta , Y. (2021). Multicriteria evaluation of the tourist attractions of the Jimbura parish, Amaluza Canton, Loja-Ecuador 2020 . Journal of Business and Entrepreneurial Studie, 5(2), 85–101. Retrieved from http://journalbusinesses.com/index.php/revista/article/view/175
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