Customer Relationship Management and customer adquision in JMA Solutions, Perú 2020

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Marissa Nova Sanca Vergara
Abraham Cárdenas Saavedra

Abstract

The main objective of this research work is to establish the relationship between Customer Relationship Management and customer acquisition in JMA solutions, Perú, 2020. A census sample was taken of 85 clients of the company JMA Soluciones, where thesurvey represented by the questionnaire consisting of 20 items. For the hypothesis test, the non-parametric Rho de Spearman statistic was used, where the correlationcoefficient (0.701) of the Client Management variable was selected. of Relationships (CRM) and the variableCustomer of positive and significant significance (0.000 ˂ 0.05. In this way the study concluded allowing to know theexistence between the Customer Relationship Management and Customer acquisition constructs.

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How to Cite
Sanca Vergara, M. N., & Cárdenas Saavedra, A. . (2021). Customer Relationship Management and customer adquision in JMA Solutions, Perú 2020. Journal of Business and Entrepreneurial Studie, 5(2), 48–62. Retrieved from http://journalbusinesses.com/index.php/revista/article/view/172
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