The objective of this scientific report is to socialize the impact of the positive attitude of entrepreneurs in the ability to take risks. The risk is always associated with the fact undertake, at present most entrepreneurs are indifferent to the collection of information about their working environment, acquiring this knowledge can ensure the survival and development of their enterprise otherwise this will fail. an investigation of descriptive observation directed to micro, interviews with experts in entrepreneurship, 32 surveys entrepreneurs Canton La Libertad to know the real situation, and the factors considered in the decision making was implemented. Lack of knowledge about the risks of environment, entrepreneurial culture, and the necessary attitudes that should have the entrepreneur to take risks can be very damaging to their entrepreneurial development, the absence of knowledge about this, does not allow them to have a strong orientation. Currently one of the problems faced by entrepreneurs is not having the attitudes and abilities that enable them to take different risks, unknown strategies for decision making assertively.